Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors 

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In this episode of Investing for Doctors, marketing strategist Kan Huang joins Dr Bi Mian to explore why personal branding isn’t just for influencers. It’s about reputation, trust, and the opportunities you might not even realise you’re missing.

Kan explains why your online presence now matters as much as your clinical one, and how simple steps like using LinkedIn as your virtual CV or making sure your Google profile is accurate can go a long way in building trust at scale. He also introduces a simple framework for understanding how people come to know, like, and trust you.

If you’ve ever wondered whether personal branding really matters in medicine, this episode will change your perspective. It’s a conversation about protecting your reputation, future-proofing your career, and making it easier for the right patients, peers, and opportunities to find you.

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TIME STAMPS:

00:00 Intro/Hook

02:56 Kan’s background

03:49 Reasons to build your personal brand and grow your reputation

08:11 What drives referral behaviour: the know–like–trust factor

12:09 The impact of your name on building a personal brand

19:46 Building your reputation

26:58 Claiming your personal brand

29:37 The power of personal branding for doctors

38:32 Actionable steps to build your personal brand

45:42 Building your offline reputation

50:58 Conclusion / Outro

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SHOW NOTES LINKS

https://ifdgroup.com.au/ 

https://doctorbi.com.au/ 

https://au.linkedin.com/in/mian-bi

https://tinyurl.com/linkedin-kan-huang

https://www.instagram.com/socialwave.au/

http://www.socialwave.au/

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LISTEN TO THE PODCAST

Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN 

Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 

Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast 

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FIND US HERE

Website: https://ifdgroup.com.au/ 

Facebook Group: https://www.facebook.com/groups/investingfordoctors 

Facebook Page: https://www.facebook.com/investingfordoctors 

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DISCLAIMER

The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.